Content Specialist
We are seeking a creative and driven Content Specialist to elevate our brand presence across multiple platforms. The Content Specialist will be at the heart of our marketing strategy, responsible for crafting compelling marketing materials and managing our social media presence. This role requires a blend of creativity, strategic thinking, and a keen understanding of our target audience to enhance engagement and drive results.
LOCATION
Alhambra
EMPLOYMENT TYPE
Permanent
What You’ll Do
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Create various marketing materials (e.g., brochures, email campaigns, promotional videos) that reflect our brand identity and support marketing objectives.
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Manage social media channels, including planning and creating content. Engage with followers, respond to inquiries, and adapt strategies based on social trends.
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Develop and execute a content calendar to maintain consistent and relevant content across platforms.
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Craft engaging and targeted content to foster audience interaction and build brand community.
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Analyze social media and marketing material performance using analytics tools. Provide insights and recommendations to enhance engagement and reach.
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Stay informed about social media, content marketing, and mortgage industry trends to ensure content remains current and impactful.
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Collaborate with marketing team members and other departments to maintain a cohesive brand message and explore cross-promotional opportunities.
Requirements
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Bachelor's degree in Marketing, Communications, Journalism, or related field.
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Proven experience in content creation and social media management, preferably in the financial services or real estate industry.
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Strong creative writing and communication skills with the ability to produce engaging content for a variety of formats and audiences.
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Ability to work independently and manage multiple projects under tight deadlines.