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Marketing Analyst

We are seeking a talented and analytical Marketing Analyst to join our dynamic team. The Marketing Analyst will play a crucial role in shaping our marketing strategies, optimizing campaigns, and driving business growth through data-driven insights. The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing principles in the financial services industry.





What You’ll Do

  • Analyze customer behaviors and develop strategies to increase customer base.

  • Utilize statistical techniques and predictive modeling to forecast market trends, customer behavior, and campaign outcomes.

  • Work with a variety of stakeholders to develop sound marketing recommendations.

  • Generate detailed reports on marketing metrics.

  • Develop and maintain dashboards, reports, and KPIs to track key metrics and communicate performance to stakeholders.

  • Monitor industry trends and market dynamics, identify opportunities for improvement in marketing strategies.

  • Proactively suggest innovative ideas for new marketing initiatives.

  • Stay abreast of industry best practices, emerging technologies, and regulatory changes to ensure compliance and drive continuous improvement in marketing strategies.


  • Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.

  • 3+ years of experience in marketing analytics or a similar role, preferably in the financial services industry.

  • Proficiency in data analysis tools and software.

  • Strong analytical skills with the ability to interpret complex data sets, identify patterns, and draw meaningful insights

  • Detail-oriented mindset with a passion for problem-solving and continuous learning.

  • Proven ability to work collaboratively in a fast-paced, cross-functional environment.

  • Experience with mortgage lending or financial products is a plus.

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